I’m a digital marketing leader and a storyteller that turns data into compelling narratives and innovative strategies.
I thrive on helping companies navigate the ever-evolving digital and growth marketing landscape, fueled by a simple belief: the intersection of data and humanity is where true brand growth thrives.
My mission is to craft experiences that resonate deeply and drive meaningful growth.
Jack HANSLEY
Career Highlights
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Built growth marketing program for Slack’s think tank, Future Forum
Slack launched Future Forum, a research focused think tank, with the aim of reaching Fortune 500 business leaders and executives. I built a highly targeted, multi-channel growth marketing program. I developed social media campaigns for quarterly research that consistently drove increases in audience and conversion. I collaborated with editorial to create SEO specific content. I launched paid media campaigns promoting a new book, outperforming sales goals and getting the book on multiple best seller lists.
SEO strategy / Social media strategy / Paid media / Landing page optimization / Email marketing / Vendor management
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Scaled content syndication partnerships through product optimizations
Mozilla’s mobile and web app, Pocket, needed to scale their content syndication partnerships to increase revenue. I collaborated with product teams to identify opportunities through data analysis and comprehensive A/B testing that drove conversions that doubled audience and revenue. I optimized email marketing campaigns that improved engagement rates by over 15% and added $500k in new business opportunities.
Social media strategy / Product optimization / Product A/B testing / Content distribution strategy / Audience Development / Data Analytics / Email marketing
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Supercharged VICE’s audience growth through multi-channel content distribution strategies
VICE Media saw substantial User growth, and I played a pivotal role in supercharging that growth. I managed the 12-person growth marketing team that created content for multi-channel distribution. I optimized social media content that significantly increased engagements and followers. I launched partnerships with news apps that unlocked new revenue opportunities. I developed the company’s first paid media and SEO strategies.
Social media strategy / SEO / Paid Media / Content distribution strategy / Partnerships / People manager
My Services
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Amplify your message with a strategic content distribution plan. My approach ensures your valuable content reaches the right people at the right time and through the right channels—maximizing impact and engagement.
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Elevate your brand's online presence with a tailored SEO strategy that ensures you're not just found, but also chosen. I specialize in optimizing your content for search engines while maintaining the natural flow and appeal that will resonate with your target audience.
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Deploy your advertising budget effectively across multiple channels with data-driven paid media campaigns. I craft each campaign to achieve your specific marketing goals, whether it's SEM, social advertising, or display -- ensuring maximum ROAS.
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Build a vibrant, engaged community around your brand with a bespoke social media strategy. I help brands stand out on crowded platforms by creating and curating content that speaks directly to the interests and needs of your target audience.
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Turn data into actionable insights with advanced analytics services. From setting up the right tracking systems to interpreting complex datasets, I provide the clarity and direction needed to refine your marketing strategies and drive business growth.